Viewers damn Kotex beaver ad

This ad kind of annoyed me not so much for the ad itself, but the reluctance for the company to get off their high horse about market research for their target audience. Yeah sure, you might be directing this ad to a target audience of 18-24 year olds, but that's not to say your gonna get a different demographic looking at it. Seriously marketing people need to get off their high horses.

http://www.news.com.au/story/0,23599,23358686-421,00.html